By: Ben Dikman, Vice President, The Dikman Company

There are many different ways to market your company, your services, and your available listings. There are traditional methods such as fliers, direct mail pieces and print advertising. Now, thanks to technology, there are also many non-traditional methods of marketing such as social media, e-blasts, and virtual tours.

We’ve witnessed many changes to how you promote in the marketplace. However, there is one tried and true method of marketing that I believe has the highest ROI, if done properly, and that is good old fashioned networking! READ MORE »

Bob Dikman, Chairman & CEO

As some of you may know, I am an active member of SIOR (Society of Industrial and Office Realtors). This year I am honored and proud to have been appointed to the position of Speaker of the Council of Presidents. I am a strong believer and supporter of this excellent commercial and industrial real estate association.

One of the newest endeavors set forth by SIOR was the formation of the Independent Brokerage Group in May of last year. The purpose of the Independent Brokerage Group (“IBG”) is to create and sustain a network of highly qualified, independent SIOR brokers across the country to collaborate, share information and enhance business opportunities for its members. READ MORE »

Ben Dikman

In the ever changing world of  real estate, one thing I have learned is that your life can get pretty crazy.  Between listing appointments, showing property, managing properties, dealing  with tenants and landlords our days are often non-stop, action packed, and at times stressful. Our personal lives and  activities sometimes get pushed to the back burner as we try to accomplish (and  complete) our never-ending ‘to do’ list.
Before I made commercial real
estate my profession, I spent several years in the corporate sector. Life was
pretty structured. I worked from 9 – 5 pm, came home and worked out, had dinner
at 7, went to bed at 10….and then got up the next day and did the SAME
. Needless to say, that type of monotony can get pretty old.
By: Ben Dikman, Vice President, The Dikman Company
I’m a big fan of  CSI (Crime Scene Investigation) shows on
television. I especially enjoy the final court room drama scenes that
always come up during the final 15 minutes of the show. Those powerhouse
attorneys battle it out to the bitter end, pulling out all punches, and doing
whatever it takes to get their case to win. That’s pretty impressive

By: Bob Dikman ALC, CCIM, CRB, SIOR

Chairman & CEO, The Dikman Company




Auto racing and commercial realcestate have more in common than you might think. This past month I hadcthe opportunity to participate in a race that drove (no pun intended)cthat message home to me on all levels. I was honored to be asked to serve againcas an official spotter for the Rolex 24 the weekend of January 28th. If you are
not familiar with what a spotter actually does during the race, let me explain.


By: Ben Dikman, Vice President, The Dikman Company
I recently put my house on the  market. Because I live in Brandon but spend most of my time (both personal and  professional) in South Tampa, it makes perfect sense for me to live there. When I contacted a Realtor to begin showing me potential homes to purchase, I was  very specific with my geographic request:
South TampaIt is the ‘right’ place for me (the client). READ MORE »


 Bob Dikman, ALC, CCIM, SIOR, CRB, Chairman & CEO

I have never been one to make New Year’s Resolutions. I believe that New Year’s Resolutions actually set you up to fail! Think about it, every year we create a very hefty list of resolutions that we vow to begin following immediately, yet we have no idea as to HOW we are going to achieve these resolutions. By the time February rolls around, most of us have fallen off the proverbial wagon and fallen victim to the same old


By: Bob Dikman, ALC, CCIM, SIOR, CRB, Chairman & CEO

We have all heard the ‘doom and gloom’ stories about the commercial real estate market for several years now. I don’t know about you, but I am tired of it! I have always been a ‘glass half full’ kind of guy and never before has this been so true as it is
now in how we look at the commercial real estate industry.

There has never been a better time to buy or lease commercial real estate. The
prices are right, the deals are out there, and real estate is (and always has been) an
excellent place to put your money. READ MORE »

(Reprinted from

The SOCIETY OF INDUSTRIAL AND OFFICE REALTORS® is the leading professional commercial and industrial real estate association. With more than 3,000 members in more than 580 cities in 28 countries, SIOR represents today’s most knowledgeable, experienced, and successful commercial real estate brokerage specialists. READ MORE »

By: Bob Dikman, Chairman & CEO

Tackle the times, Embrace the technology!

During my 30-plus years as a commercial real estate broker, I have seen many changes in our industry. Whether those changes were caused by emerging global trends, challenging market conditions, or new regulations governing how we conduct business, commercial real estate brokers have become accustomed to change. However, I can honestly and unequivocally say that the economic challenges that have taken place in the real estate industry over the past five years have challenged us like never before. These challenges have caused us to re-evaluate how we do business. Many of the traditional ways of marketing have become antiquated and non-effective in today’s market.So, how can we survive (and thrive)
in this economic downturn?