Raising the Bar: Keep It Simple, Stupid

By Erika Zipfel Matscherz

We have all heard the phrase, “Keep it simple, stupid.” This straightforward, yet slightly offensive (to some) idiom has more legs to it than you may think. When a client comes to you and asks you to find them a new property for their company that is in need of expansion, do you give them 20-to-30 options? And then spend the next four- to-six weeks (or months) with them touring properties endlessly trying to help them narrow down the search to find the “right” property? When given too many choices, making a decision can become quite difficult. For example, have you ever gone to get frozen yogurt and tried every flavor available and then have no idea which one you really want? Anyone can become overwhelmed when given too many choices. At The Dikman Company, we find it best to take the time to really get to know our client and their needs. By asking specific questions to find out the particulars of what they require, you can save both you and your client a tremendous amount of time. Narrow down the essentials of what they really need ahead of time such as:

• warehouse square footage versus office square footage?
• do they require dock high for their use or would van high suffice?
• what is the minimum clear height required?
• do they need to be within a certain amount of miles from major interstates?
• what price range are they wanting to spend?

By taking the time to get to know your client, you can then narrow down the properties you present to them, which saves everyone time and money. So, please don’t forget to keep it simple…