By: Ben Dikman, Vice President, The Dikman Company

There are many different ways to market your company, your services, and your available listings. There are traditional methods such as fliers, direct mail pieces and print advertising. Now, thanks to technology, there are also many non-traditional methods of marketing such as social media, e-blasts, and virtual tours.

We’ve witnessed many changes to how you promote in the marketplace. However, there is one tried and true method of marketing that I believe has the highest ROI, if done properly, and that is good old fashioned networking! READ MORE »

Ben Dikman

In the ever changing world of  real estate, one thing I have learned is that your life can get pretty crazy.  Between listing appointments, showing property, managing properties, dealing  with tenants and landlords our days are often non-stop, action packed, and at times stressful. Our personal lives and  activities sometimes get pushed to the back burner as we try to accomplish (and  complete) our never-ending ‘to do’ list.
Before I made commercial real
estate my profession, I spent several years in the corporate sector. Life was
pretty structured. I worked from 9 – 5 pm, came home and worked out, had dinner
at 7, went to bed at 10….and then got up the next day and did the SAME
THING
. Needless to say, that type of monotony can get pretty old.
By: Ben Dikman, Vice President, The Dikman Company
I’m a big fan of  CSI (Crime Scene Investigation) shows on
television. I especially enjoy the final court room drama scenes that
always come up during the final 15 minutes of the show. Those powerhouse
attorneys battle it out to the bitter end, pulling out all punches, and doing
whatever it takes to get their case to win. That’s pretty impressive
stuff!
By: Ben Dikman, Vice President, The Dikman Company
I recently put my house on the  market. Because I live in Brandon but spend most of my time (both personal and  professional) in South Tampa, it makes perfect sense for me to live there. When I contacted a Realtor to begin showing me potential homes to purchase, I was  very specific with my geographic request:
South TampaIt is the ‘right’ place for me (the client). READ MORE »

By: Bob Dikman, Chairman & CEO

Tackle the times, Embrace the technology!

During my 30-plus years as a commercial real estate broker, I have seen many changes in our industry. Whether those changes were caused by emerging global trends, challenging market conditions, or new regulations governing how we conduct business, commercial real estate brokers have become accustomed to change. However, I can honestly and unequivocally say that the economic challenges that have taken place in the real estate industry over the past five years have challenged us like never before. These challenges have caused us to re-evaluate how we do business. Many of the traditional ways of marketing have become antiquated and non-effective in today’s market.So, how can we survive (and thrive)
in this economic downturn?

READ MORE »

Let me ask you a question. If you found out that you needed to have surgery performed, whom would you rather have perform that surgery: 1) The experienced surgeon who had performed this specific surgery numerous times over the past 20 years; 2) the brilliant young surgeon fresh out of the country’s leading medical school who had performed the surgery only a few times? READ MORE »

Hiring a qualified commercial real estate broker is not difficult, as long as you do the proper homework to ensure that you make the right choice in brokers. You see, not all Commercial Real Estate brokers are alike. You want to work with a commercial real estate broker who understands your needs and objectives and who will work very hard to meet (and surpass) those needs and objectives.  READ MORE »